Selling out your event isn’t luck or magic—it’s a result of strategic planning, intentional event marketing, and consistent execution.
Whether it’s a retreat, virtual summit, or large-scale conference, every sold-out event starts with a roadmap.
Here’s how to sell out your event in 90 days ⤵️
Month 1: Lay the Foundation
Your goal in the first 30 days? Build your base.
✅ Finalize your logistics—date, venue/platform, and ticketing page.
✅ Launch a lead magnet (checklist, guide, etc.) to attract warm leads.
✅ Start building your email list by promoting your freebie on social and through partnerships.
✅ Map out a 90-day event content calendar across Instagram, LinkedIn, Pinterest, and email.
Pro Tip: Start early. Email list building is your most important event marketing tool. Without an audience, it’s nearly impossible to drive ticket sales.
Month 2: Nurture & Build Momentum
Now it’s time to engage your audience and drive early conversions.
✅ Share consistent, value-packed content on social media (teasers, behind-the-scenes, speaker spotlights).
✅ Send weekly emails with insights, planning updates, and early-bird promotions.
✅ Build community with polls, giveaways, and hashtags. Start a group or host lives with speakers.
✅ Introduce limited-time incentives (discounts, bonuses, VIP perks).
Pro Tip: 6–8 touchpoints are often needed before someone buys a ticket. Focus on showing up and delivering value consistently.
Month 3: Convert with Confidence
This is your final 30-day event promotion sprint. Most tickets will sell now—make every move count.
✅ Increase email cadence to 2–3x/week with strong CTAs.
✅ Use countdowns, video updates, and daily reminders to build excitement.
✅ Retarget warm leads with ads or personal outreach.
✅ Leverage urgency and scarcity—share seat limits and price increases.
✅ Share testimonials, stats, and social proof to build trust.
Pro Tip: Remind your audience of the transformation they’ll get—not just the logistics.
Avoid These Common Mistakes:
❌ Starting promotion too late
❌ Relying on a single channel
❌ Neglecting email list-building
❌ Skipping follow-ups
What Makes the Difference?
A solid lead magnet. A warm list. A multi-platform strategy. And a clear plan to convert with confidence.
Ready to sell out your retreat or workshop?
🎯 Book a 60-minute Strategy Session with Alecia Get expert eyes on your plan, clarify your audience journey, and build a timeline that works. Walk away with a strategy you can execute immediately.
Want help executing this plan?
[Book a Free Strategy Call with our Team]